Bentley Upgrades Pack

UX Design

UX APPROACH

Brief
Bentley required an area on their website where owners could find accessory packs relevant to their car and then make contact with a dealership to request further information.

The challenge was to design a process that followed the exacting Bentley user interface and make the journey easy to follow and responsive.

Approach
I started by looking at the customer journey to get an understanding of where this piece would fit within the life cycle. I then performed competitive research into vehicle configurators and registration look up procedures.

With an understanding of the process to find a car via search or VIN look up I built an initial prototype that contained a set of questions that were designed to match the accessory categories to the driver’s primary reason for driving and owing a Bentley .i.e they love the luxury, they like speed, they enjoy the drive e.t.c.

I presented this prototype to Bentley and received good feedback, however the accessory range was going to be limited initially and so this idea was to be stripped back to simply LOOK, DRIVE, FEEL.

The questions were removed, I updated the wireframes, which were then approved and the UI integrated.

Outcome
The site is now live and can be viewed here: Bentley Upgrades